The Chair

This is a short version of how the chair was built and is an acknowledgement by Club Auto Insurance to the contractors involved of their skill and dedication to a project which knew no obstacles.

  • Club Auto Insurance is a new company which specializes in providing motor insurance for young drivers, people who find it difficult to get insurance because of past offences, and modified vehicles.

    Rather than build a modified car the Directors in conjunction with BMG Marketing decided to have a higher modified “Office Chair” as a brand focus. In the early television exposure for the Company the chair appeared in an animated form designed by Jamie Telfer of Catalyst Creative in their Wellington workshop. Following a highly successful debut on television it was decided to attempted to build the chair in reality.

    This is a short version of how the chair was built and is an acknowledgement by Club Auto Insurance to the contractors involved of their skill and dedication to a project which knew no obstacles.

  • Although the chair was animated there were no plans as such so it was decided to down load the animation in the photographic form from Jamie at Catalyst.

    These photos were then taken to Warehouse Stationery where they were blown up to the maximum size of enlargement. One set was given to the Fabricators with 1 mag wheel and the Office Max chair.

    You will see from the photos that Rodney Brown completed a lot of design work with a piece of A4, a biro and a fair amount of imagination.

    Lance Coutts similarly created his own scale for the fabrication and his sculpture of the front fairings is a work of art.

  • Although the chair was animated there were no plans as such so it was decided to down load the animation in the photographic form from Jamie at Catalyst.

    These photos were then taken to Warehouse Stationery where they were blown up to the maximum size of enlargement. One set was given to the Fabricators with 1 mag wheel and the Office Max chair.

    You will see from the photos that Rodney Brown completed a lot of design work with a piece of A4, a biro and a fair amount of imagination.

    Lance Coutts similarly created his own scale for the fabrication and his sculpture of the front fairings is a work of art.

  • Needless to say the chair was constantly on the move between workshops as each part was constructed and then checked to ensure it would fit and function.

    The Engineering Design had to allow to carry 2 heavy duty 24 volt batteries for power and the subsequent battery boxes had to be covered in a mock cylinder head which was illuminated through obscure acrylic sheet.

    Other points of interests in the build include the space age fan of exhaust pipes which proved to be one of the most difficult parts. Each pipe was handmade and the ends were pressed out of a steel mould (made for the job) with a 10 tonne press, to avoid too many welds. It took Absolute Stainless 4 days to polish the finished pipes before they were released to the chromers, Progressive Polish and Chrome.

  • The Engineering Design had to allow to carry 2 heavy duty 24 volt batteries for power and the subsequent battery boxes had to be covered in a mock cylinder head which was illuminated through obscure acrylic sheet.

    The other mag wheels and photos were given to Metal Worx. The only real measurements were the BMW mag wheels and the Office Max chair.

    Lance Coutts of RBW and Rodney Brown of Metal Worx worked closely together as each piece of fabrication had to fit to the box sections chassis which was designed to take the Office Max chair and allow for small axles to the electric hub drives which were neatly tucked into the diameter of each mag wheel.

  • Here is a quick video of a few stages of the development of the chair.

  • Concept Luminary: Ashley Burrell, Burrell Marketing Group – Wellington
    Animation Designer: Jamie Telfer, Catalyst Creative – Wellington
    Fabrication Designer and Builder: Lance Coutts, Riverside Boat Works – Whangarei
    Engineering Designer and Builder: Rodney Brown, Metal Worx – Whangarei
    Mag Wheels & Radials: Frank Allen Tyres – Whangarei
    Lighting and Wiring: Dave Pickmere Land Sea Power LTD – Whangarei
    Chroming: Progressive Polish & Chrome – Auckland
    Steel Supplies: Vulcan Steel LTD
    Stainless Steel Work: Absolute Stainless – Whangarei
    Basic Chair: Office Max
    Show Painting: Whangarei Furniture Spray Painters
    Speakers & MP3 Player: 100% Barrells - Whangarei